Wild Caught, MSC Certified, Sustainable Fish - Wild Selections
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The simple choice of what you have for lunch can help protect our oceans.


Our oceans can only produce so much fish. If too many are taken, stocks cannot replenish themselves. That’s why Wild Selections is committed to using 100% Marine Stewardship Council (MSC) certified sustainable fish from the most healthy and well-managed resources around the globe. We’re also proud to partner with World Wildlife Fund to help finance projects that improve the health of our oceans and increase the abundance of sea life. Over the long term, these efforts lead to more fish, so that our oceans can heal themselves and keep up with demand.

Help us raise $1 million to help heal our oceans.


Wild Selections pledges to raise a minimum of $1 million by the end of 2018 to support World Wildlife Fund and healthier oceans.

Your purchase helps support World Wildlife Fund in action.


13 cents from every can of Wild Selections® helps finance Word Wildlife Fund projects that support sustainable fishing practices and protect fragile habitats.

Certified to Marine Stewardship Council (MSC) standards.


When you see the blue MSC label, you know that the seafood inside that can came from a sustainably managed fishery.

From ocean to plate: know where your seafood comes from.


Type in the code on your can of Wild Selections® and learn exactly where that fish was caught and who caught it.


The code on the can is truly a code of conduct: traceable and accountable.

What’s on the line?

Ensuring our oceans can continue to meet future global demand for seafood.

The Solution for a Fish-full future.

41% of people on earth rely on seafood as a primary source of protein

And Population continues growing: 7 to 9 Billion

50% of Fisheries are at their sustainable limit

25% are depleted and could continue to decline without reducing demand

What’s on the line?

Sustainable fishery management helps reduce overfishing but that’s just the start.

Given time, sustainable fisheries not only replenish themselves, but can increase in abundance.

And more wild fish in the sea means is the surest way to protect the health of our oceans from growing global demand for seafood.

MSC-certified Sustainable Fisheries Demonstrate Environmental Stewardship

· Fishing level must allow stock to indefinitely replace itself

· Sustainable fishing techniques minimally impact the ecosystem, including bycatch and habitat

· Fishery Management practices are in place to effectively respond to changing circumstances

In 10 years, we’ve seen results:

MSC-certified sustainable fisheries: 46% average increase in Fish Stocks

What’s the catch?

We've made great progress but still have much work to do.

Wild Selections is proud to sponsor World Wildlife Fund programs that support positive fishery management change.

How You Can Help

13 cents from every can of Wild Selections® helps finance World Wildlife Fund Ocean Conservation efforts.

Support projects that help wild fisheries improve and certify sustainable practices that include protecting marine life.