Certified Sustainable
Ensuring a Fish-Full Future Means Being Selective About the Catch.
The Marine Stewardship Council is the world’s leading certification program for wild-caught, sustainable seafood**. Each can of Wild Selections® proudly displays its blue certification ecolabel, allowing you to play a direct role in contributing to a sustainable future for our oceans. Check out our infographic to see just why this is so important.
Generating Real Results
MSC certified fisheries are producing real results—on average they have increased the abundance of fish stocks 46% over ten years, compared with only 9% for uncertified fisheries.
Feeding the World Today and Tomorrow
Today about half of the world’s fisheries are at or near their sustainable limit, but together we can make a positive difference. Watch our short video to learn about the MSC’s mission to work collaboratively with Wild Selections® as well as fisheries, partners and others to ensure the abundance of the seafood we love for generations to come.
The Lesson of the Atlantic Northwest Cod Fishery
For hundreds of years this fishery shaped the lives and communities of Canada’s eastern coast, and was a plentiful resource for food. Sadly, due to a variety of reasons, including significant overfishing over many years, in 1992 the cod population suddenly plummeted to 1% of its former size.
The Canadian government declared a moratorium, making it their largest ever industrial closure. The collapse of the Atlantic Northwest Cod Fishery is one example of why organizations like the MSC and WWF are critically important, to help ensure that fisheries are sustainable.
31 Performance Indicators for Assessing Fisheries
The MSC’s third-party certification process for fisheries is rigorous, transparent and based in science. Fisheries are assessed by independent scientific teams against the MSC standard and its three core principles: maintaining a sustainable level of fish stocks, minimizing environmental impact and effective fishery management.